How accountants are getting real value from AI

Artificial intelligence promises to transform the accounting industry, but separating genuine value from hype can be challenging. In this session, Bright’s AI expert Euan Matthews shows how accountants can leverage AI to deliver real value for their practice, including improving efficiency, analysing client data to identify trends and opportunities, and creating new service lines for clients.

Attendees will gain practical techniques they can apply in daily workflows to protect data, enhance margins, deliver better client outcomes, and differentiate their practice in a competitive market.