Ruth is Head of Business Tools at Starling, with over a decade of experience building and scaling high-impact financial products. She’s spent the last 9 years specialising in accounting software, including a leadership role at FreeAgent and building Tide’s accounting platform from the ground up. At Starling, she is now using her extensive experience in product strategy, discovery, and delivery to integrate accounting and tax tools directly into business banking to drive efficiency for micro-businesses and their accountants.