Kirsty is a B2B marketing leader with 20 years of experience in SaaS. She’s passionate about creating stories that spark interest, developing communities that connect individuals, and building lasting relationships that drive growth. At FreeAgent, she leads the team focused on making their software the top choice for accountants and bookkeepers. She believes in working closely with sales to create a unified customer experience, together providing the inspiration, tools, and knowledge their practice partners need to grow their own businesses and help their small business clients thrive.