Max has a passion to improve the accounting industry and the lives of business owners. With 12 years of experience working in practice, Max specialised in digital transformation and cloud accounting. Having come from a family of small business owners, Max takes great pride in helping owners spend more time ON their business rather than IN it. Max joined Dext from Accounts and Legal where he headed up their Liverpool office, helping them create a northern presence that grew to 40 members of staff during that period. Max is a two time Xero ‘Large firm of the year’ winner, and provides valuable insight to Dext to ensure the product meets the needs of the industry in his role as Senior Product Domain Expert.