From lead to loyalty: Crafting the ultimate client journey

How many touchpoints would you estimate it takes for a client to come on board from their original enquiry? 1? Maybe 2? Actually, research says between 7 and 12* interactions. Join our panel of experts as they provide actionable insights for attracting enquiries, nurturing leads, converting prospects and retaining clients. With tips and advice for accountancy firms of all sizes, you’ll ensure your clients feel valued from the very start, and throughout their journey.

*Source: HubSpot’s State of Inbound Report