From practice to product: When accountants become tech innovators

This session explores how accounting professionals are driving technological change by transforming practice pain points into powerful software solutions. The panel will discuss the challenges and surprises of moving from practitioner to developer and vendor, and the role of AI and automation in reshaping the industry. Attendees will gain insights into future trends and actionable strategies to stay relevant in an evolving profession. A must-attend for innovators and forward-thinking bookkeepers and accountants!