The £50 experiment: How accountants’ financial beliefs affects client behaviour and practice profitability

In this fun interactive keynote, Catherine Morgan reveals how our emotional responses to money drive our financial decisions. Through her engaging £50 Money game, you’ll experience how emotional responses to money drive financial decisions that shape your client relationships and impact the profitability of your practice.

You’ll discover:

– Why 90% of financial decisions are unconscious and can go back 3 generations
– The one essential question that will unlock your clients’ hidden money beliefs
– How to differentiate and safeguard your practice in an AI world through deeper client relationships