AI in practice: what’s working, what’s not, and what to prioritise

AI is firmly on the agenda for accountancy practices, but separating meaningful impact from hype remains a challenge. This session explores where AI is already delivering measurable value — improving efficiency, enhancing client service and supporting advisory growth — and where adoption is proving slower or less commercially viable. Delegates will gain a practical framework to assess opportunities, manage risk responsibly and prioritise AI investment based on strategic value rather than noise.