AI, Tech and Transformation of the Practice Areas

Artificial intelligence is not just changing the profession — it is redefining it. As firms move beyond automation to intelligence-driven operations, new opportunities are emerging to elevate client service, expand advisory capabilities and reimagine how work gets done. Drawing on insights from U.S. accounting firms, Erik Asgeirsson, president and CEO of CPA.com, will share how leading firms are harnessing AI and innovative business strategies to drive transformation, unlock growth and build future-ready practices in an increasingly dynamic and competitive environment.