Creating scroll-stopping content (without dancing on TikTok!)

Serious industry? Great. Boring content? Optional. In this entertaining session, Claire shows how accountants and professional firms can turn technical topics into engaging, attention-grabbing social media content that people actually want to see… without losing credibility. We’re talking practical ways to write stronger hooks, adding personality without losing professionalism, and transforming predictable updates into scroll-stopping content that builds trust, gets remembered and truly stands out online. Because professional doesn’t have to mean predictable.