How to grow and utilise an audience on YouTube

Within my session I will discuss how to create engaging content for YouTube. The equipment required to get started, titles, thumbnails, the importance of quality audio. I will go through what makes a good video and then more importantly how to utilise that audience to grow their business. This is a session designed to inspire people who never thought YouTube could be an option for them or for those who’ve possibly joked about the idea but never thought it could become a reality. I want people to leave knowing that it’s feasible to grow an audience and exactly how to go about starting up.