How to niche: Sell more by selling to less

Many bookkeepers believe niching will limit their opportunities, yet the opposite is often true. This session explores how selling to a more specific audience can strengthen your practice, improve pricing, simplify operations, and attract better-fit clients. Drawing on real-world experience of building a specialist practice, you’ll learn the different ways to niche, why focus creates pricing power, and how clarity in who you serve leads to sustainable growth and stronger client relationships.