Why “we’re good at our job” is not going to cut it in the fight for clients: How to position for competitive advantage

Competition for clients is no longer just from other Accounting firms: more and more clients are choosing alternative routes to meet their accounting, financial and commercial needs.

If you’re not giving potential (and existing) clients a compelling reason to choose you, they’re likely to go elsewhere. A death knell for businesses.

This session talks about what competitive positioning is and how to develop enduring differentiation.

It’s for business leaders who are ambitious for their future, know that customer strategy is vital for growth and are looking for practical ways to develop their plans.