Callum is an experienced marketing leader with more than 15 years of B2B marketing expertise. Having led multi-channel strategies at IRIS, one of the UK’s largest privately held software companies, he has a strong track record in driving growth through demand generation and strategic, creative campaigns. Now at JE Consulting, Callum applies his deep knowledge of SaaS, fintech, and professional services to create impactful marketing strategies. A recognised speaker, he frequently shares insights on industry trends and innovative strategies at key events.