Following 20 years’ working agency side on PR and content campaigns for businesses across finance, technology and data, Elaine joined AccountsIQ in 2024. As Content and Communications Manager, she works on gathering insight from CFOs and senior finance leaders to understand the challenges shaping modern finance decision-making. She specialises in combining these insights with topics such as ERP transformation, reporting and finance technology into practical content that addresses the painpoints experienced by finance teams and helps them make better decisions and drive faster results.