Eva Mrazikova is a Product Marketing and Digital Transformation leader with 20+ years of experience across accounting, marketing, and tech. As a Global Head of Product Marketing for Accountancy at IRIS Software Group, she leads go-to-market strategy, product positioning, and customer engagement. As an accountant, Eva blends financial expertise with a passion for innovation. Recognised among Favikon’s Top 50 Product Marketing Creators globally, she’s dedicated to helping firms embrace digital tools, streamline operations, and future-proof their practice in a fast-changing world.