

Name: Gregor Reid
Company: Syft from Xero
Title: Senior Account Executive, Syft
Gregor spent five years working closely with accountants, bookkeepers, firms, and businesses across both GRC and management reporting. At Syft, Greg helps firms move beyond compliance by turning financial data into clear, client-ready insights. Using features like automated reporting, benchmarking, forecasting, consolidations, and drill-down analysis, Gregor helps firms deliver more strategic advice, improve the consistency of client conversations, and scale advisory services more efficiently.