Name: Gregor Reid

Company: Syft from Xero

Title: Senior Account Executive, Syft

Biography

Gregor spent five years working closely with accountants, bookkeepers, firms, and businesses across both GRC and management reporting. At Syft, Greg helps firms move beyond compliance by turning financial data into clear, client-ready insights. Using features like automated reporting, benchmarking, forecasting, consolidations, and drill-down analysis, Gregor helps firms deliver more strategic advice, improve the consistency of client conversations, and scale advisory services more efficiently.