Indi specialises in navigating the “Messy Middle” of the SME journey, stabilising distressed fintechs and repairing broken SaaS revenue models. Uniquely, operating as both a “Builder and a Cleaner,” having sat in the CEO and CRO seats during critical transitions. Indi combines the discipline required for insolvency-level turnarounds – where she reduced liabilities by 60% (€22m to €9m) with the creative agility to drive 3x MRR growth in SaaS environments. Indi bridges the gap between engineering reality and board-level pressure, steering £5m–£15m businesses through their most volatile phases.