James is a multi-award winning FCCA senior lecturer and programme leader of accountancy & finance at the University of Chichester (UK), where he teaches undergraduate, postgraduate, international and apprentice students.

Alongside his classes, James is also a content creator on social media platforms such as YouTube, TikTok and Instagram specialising in all things accounting.

He supports students globally to pass their professional examinations, along with helping professionals to progress in their career sharing his experiences which has amassed over 20 million views worldwide.