Peter Beard ACA BFP is the Founder and Director of GenFinance.AI, a company dedicated to accelerating finance professionals through rapid, reliable, and responsible GenAI adoption. Peter, a former EY Technology Specialist, has over a decade’s experience, including managing audits for FTSE and EURO Stoxx 50-listed companies, whilst contributing to EY’s Global AI Research Team, and leading digital transformation projects at EY. Recognised with EY UK awards for innovation and technical excellence, he now specialises in deploying GenAI for finance teams, and professional service practices.