Simon Lofts is the National Key Account Manager at Allica Bank, supporting national firms to deliver an improved business banking experience for their clients. As a non-accountant with over a decade in the accounting tech industry, Simon brings a fresh perspective and extensive expertise in supporting accounting firms and SMEs. Before joining Allica Bank, Simon was Head of Revenue at Nook and held key roles at ICAEW, Hubdoc, Xero, and Coconut.