Whitney Rufai is a Psychology Consultant at Welliba, a global people and talent technology company rooted in validated psychometrics, behavioural science and human-centred AI. With a Master’s in Industrial and Organisational Psychology, she works with senior leaders internationally to measure, analyse and interpret people challenges. She champions moving beyond siloed metrics to deliver contextual, strategic insight, helping leaders link people practices to performance and make informed, future-focused workforce decisions.