The future-ready business: Leveraging technology for talent growth and digital transformation
In a competitive world, future-ready businesses are embracing change by integrating cutting-edge technology and rethinking how they manage talent. This session examines how businesses are embedding digital capabilities into their culture, leveraging technology to enhance recruitment, and creating a dynamic work environment that attracts and retains top talent. Gain actionable insights to thrive in the digital era.
How to build an accounting brand that commands attention
In an industry where trust and credibility are everything, your brand isn’t just a logo—it’s the way you show up, communicate, and connect with clients. But how do you build an accounting brand that actually stands out without feeling awkward or overly promotional?
In this session, Rachel Harris, award-winning accountant, business owner, and social media powerhouse—shares her no-fluff approach to branding and visibility. Whether you’re a solo practitioner or scaling a multi-partner firm, you’ll learn:
How to position your brand for long-term success (without relying on buzzwords or trends)
What actually works on social media (beyond just “post more often”)
How to build credibility and authority while staying authentic
The secret to making your brand attract high-value clients—without constantly selling
Forget outdated marketing advice this is a real-world guide to standing out in the accounting industry and becoming unmissable to the right clients.
How to home grow your talent
We will explore the value of apprenticeships and the benefits of recruiting school leavers. Hear from industry leaders who have experience with apprenticeships and now mentor others, employers who have successfully implemented school leaver programs, and a current apprentice. Panelists will share their journeys, highlighting effective strategies for recruitment and development and how they've built robust internal recruitment and training programs. Whether you want to enhance your talent pipeline or develop a training program, this session will provide insights and practical advice for growing talent from within.