Accountancy horizon of 2026 and beyond: Data, disruption & dynamics of firms
Backed by exclusive benchmarking data, cutting-edge technology trend analysis, & insights drawn from leading firm performance, this session goes far beyond theory. Steve will reveal what’s really driving change in the profession; from strategic technology investments & automation trends, to evolving client demands, leadership models, and not forgetting the accelerating pace of M&A activity.
Key takeaways:
- Latest performance metrics of leading firms; how your firm stacks up
- Technologies separating tomorrow’s leaders from yesterday’s laggards
- Why firms are rethinking leadership, succession, and partner models
AI, Tech and Transformation of the Practice Areas
Artificial intelligence is not just changing the profession — it is redefining it. As firms move beyond automation to intelligence-driven operations, new opportunities are emerging to elevate client service, expand advisory capabilities and reimagine how work gets done. Drawing on insights from U.S. accounting firms, Erik Asgeirsson, president and CEO of CPA.com, will share how leading firms are harnessing AI and innovative business strategies to drive transformation, unlock growth and build future-ready practices in an increasingly dynamic and competitive environment.
Workforce trends for 2026: The future of work
The world of work is transforming fast. AI and automation are reshaping roles, while SMEs face mounting pressure around hiring, retention and rising people costs.
For accounting firms, this isn’t just an HR issue - it’s a strategic advisory opportunity.
In this thought-leadership session, App Advisory Plus and Employment Hero explore the workforce trends shaping 2026 and what they mean for profitability and resilience. Discover how firms can help clients reset processes, rethink workforce design and move beyond payroll compliance into strategic workforce advisory.