How to build an AI-native accounting Firm

AI-native firms are being built differently from the ground up. In this session, Briefcase founder Reuben Steenkamp and Flexal founder Rob Collings share what it really looks like to design an AI-first accounting business while keeping client experience at the centre. They’ll cover three levels of adoption: firms who’ve never really used AI, firms who are dabbling but unsure what to do next, and firms with in-house developers. You’ll leave with practical ideas for where you are on that spectrum, plus a concrete AI workflow you can try in your firm the very next day.