How to deliver five star service in a digital practice: Client care that scales

Clients don’t judge you on tax jargon; they remember how simple, timely and personal you make things feel. In this fast‑paced session I’ll share a practical framework for five‑star client care in a modern accountancy practice, balancing automation and AI with a distinctly human touch. Drawing on network‑wide examples with clients, expect usable wins: service standards, proactive client touchpoints, smart portals, complaint‑to‑champion recovery, and the metrics that drive loyalty and referrals.