Matt Jeffery
Matt Jeffery is a Chartered Tax Advisor and Managing Director of Zeal Tax. For over 20 years, Matt has specialised in providing tax advice to property investors and has unrivalled knowledge and experience consulting on property tax related matters, particularly capital allowances.
Having previously headed up Real Estate Tax and Capital Allowances teams for one of the ‘Big 4’ Accountancy firms, Matt founded Zeal almost a decade ago. From day one, Zeal’s ethos was very simple - to help owners, landlords and investors of commercial property and short-term accommodation, get access to specialist tax advice, unlock the extra capital allowances hidden in their properties, and benefit from all tax relief available to them.
As a specialist in Furnished Holiday Let (FHL) tax, Matt is also a leading tax expert in the short-term let sector. Following the major tax changes implemented following the abolition of the FHL tax regime in April 2025, Matt and the team at Zeal have been working with property owners and their accountants, to help them understand and navigate the new tax landscape, implement strategies to mitigate the impact on their business and unlock unclaimed capital allowances tax relief on the costs spent to purchase, construct or refurbish their property, before it’s too late.
Alan Kennedy
Alan Kennedy is a highly experienced retired accountant who trained with a top-20 firm and later worked as a tax consultant with KPMG. He has helped build four substantial businesses, including two accountancy practices, and also qualified as an IFA and part-qualified IP. During his career he has advised over 500 accountancy firms and now teaches accountants and other businesses how to charge better prices, reduce stress, and increase profits without any loss of client satisfaction.
Zoe Whitman
As a business coach and accountant, Zoe Whitman FCCA MAAT is passionate about helping her clients raise their profiles, charge their worth, and build businesses that give them the flexibility they need.
Juggling business around family means Zoe is obsessed with helping you manage your time, and holding your accountable to achieving the goals you set yourself in business.
But it’s more than that. Zoe’s on a mission to get 1,000,000 children out of poverty by training their parents to be successful business owners. Starting with bookkeepers.