A no-nonsense marketing masterclass for accountants & bookkeepers
Marketing is part of running accounting or bookkeeping practice, even if it wasn’t why you joined the profession. For many firms it sits between “I know it matters” and “I’ll get to it when things are quieter”.
This interactive masterclass, led by marketers Callum Macrae and Elizabeth Carter (40+ years combined experience), focuses on what actually works for practices like yours.
Whether you are just getting started, refining your approach, or simply want marketing to feel a bit less painful, this session will leave you with ideas you can actually use and a clearer sense of what is worth your effort.
Creating scroll-stopping content (without dancing on TikTok!)
Serious industry? Great. Boring content? Optional. In this entertaining session, Claire shows how accountants and professional firms can turn technical topics into engaging, attention-grabbing social media content that people actually want to see... without losing credibility. We're talking practical ways to write stronger hooks, adding personality without losing professionalism, and transforming predictable updates into scroll-stopping content that builds trust, gets remembered and truly stands out online. Because professional doesn’t have to mean predictable.
LinkedIn for accountants & bookkeepers who hate showing off
Most accountants and bookkeepers don’t need another “how to” on LinkedIn. They need a way to show up that doesn’t feel cringey, salesy or unsafe.
In this honest, story-led session, LinkedIn coach and former chef Ashley Leeds shares how a very normal bloke with a mortgage and a wobbly CV has used simple 15-minute-a-day habits to build a thriving business working with accountants and bookkeepers.
You’ll leave with an easy LinkedIn routine you can actually stick to, even if you hate being in the spotlight.