Why "we're good at our job" is not going to cut it in the fight for clients: How to position for competitive advantage
Competition for clients is no longer just from other Accounting firms: more and more clients are choosing alternative routes to meet their accounting, financial and commercial needs.
If you’re not giving potential (and existing) clients a compelling reason to choose you, they’re likely to go elsewhere. A death knell for businesses.
This session talks about what competitive positioning is and how to develop enduring differentiation.
It’s for business leaders who are ambitious for their future, know that customer strategy is vital for growth and are looking for practical ways to develop their plans.
Grow your practice with tax consultancy
With standard accountancy, bookkeeping, and tax return work becoming increasingly price competitive, how well equipped is your practice to deliver tax consultancy work?
This session explores the landscape of tax consultancy work including the draft Tax Adviser legislation, the current hot topics of tax consultancy, and the impact of AI on tax consultancy. His talk includes some game changing tips based on his experience of pricing and selling tax consultancy over a 30+ year career. He'll also pass on fee negotiation skills and how to gain a competitive advantage over other firms. Get ready to grow your practice!
How to build and scale a practice when you're starting from scratch: 0 to 100 clients in practical steps
Starting a firm with no clients, no network and no built-in pipeline is daunting, but it’s absolutely possible. After attending Accountex 2024, I launched an accountancy firm from scratch, and then grew it to 100 clients in just over a year.
In this session you’ll learn the practical steps I wish I’d known from day one, how to decide your firm identity, common pitfalls (so you can avoid them) and practical steps for attracting high quality, aligned clients. If you are just starting out or considering taking the leap to start your own firm, this is for you.